Digital marketing costs depend on scope, channels, and agency expertise. Monthly retainers for small to mid-sized businesses range from $2,000 to $8,000. Project-based campaigns can cost $5,000 to $20,000 or more.
| Item | Typical range |
|---|---|
| Monthly Retainer (Small Business) | $2,000 - $8,000 |
| Freelancer Hourly Rate | $50 - $150 |
| Project-Based Campaign | $5,000 - $20,000 |
| SEO-Only Monthly Retainer | $1,500 - $5,000 |
What Drives the Price
The number of channels managed and the competitiveness of your industry are key. SEO-only retainers run $1,500-$5,000 per month, while full-service packages including PPC and social media can reach $8,000-$15,000. Ad spend is additional.
Agency vs Freelancer
Freelancers charge $50-$150 per hour, with monthly retainers around $1,000-$3,000. Agencies typically charge $3,000-$10,000 per month but offer a team of specialists. For a single channel, a freelancer may be sufficient; for multi-channel, an agency often delivers better ROI.
How to Evaluate ROI
Look for agencies that provide clear reporting on cost-per-lead and conversion rates. A typical SEO campaign costs $2,500-$5,000 per month and can generate 10-50 qualified leads. Compare projected ROI against your average customer lifetime value.
What moves the price in Kansas City, Kansas
Scope of services and agency vs. freelancer set the fee. Local quotes reflect the items below, so two providers can quote different totals for the same described job without either being wrong.
- Local labour rates and licensing requirements for the trade or professional involved
- Permits, inspections and disposal fees set by the local authority
- Travel and call-out charges for the distance from the nearest provider
- Season and demand peaks, which move both the price and the wait
- Materials, parts or inputs, and how their grade or availability changes the total
- Whether the work is a repair, a partial job or a full replacement
How to compare digital marketing quotes in Kansas City, Kansas
Write the scope down first, then send the same description to at least three local providers. Compare the quotes line by line against that scope rather than by the headline total.
- Agree the scope: exactly what is being repaired, replaced or supplied, and how far the work extends.
- List the inclusions: labour, materials, permits, inspection fees, disposal and clean-up, each stated separately.
- Ask what is excluded, and what would trigger an extra charge once the work starts.
- Check timing: how soon work can start, how long it takes, and whether out-of-hours rates apply.
- Confirm terms: deposit, payment schedule, warranty on parts and labour, and how changes are priced.
A lower total that leaves out permits, disposal or a necessary second stage is not cheaper once those items are added back. Ask each provider in writing what would change the price.
This page does not quote work and is not a contractor. The range above is an estimate, not an offer.
Common questions
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